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Urban Tots ₹82.00 ▲ 20.6% 1M
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Urban Tots Unlisted Shares

Consumer Goods Toy manufacturing

Urban Tots, run by Deepak Houseware & Toys Limited, makes ride-on, educational and other toys at its plant in Bhiwadi, Rajasthan. Its range runs to over 1000 items, sold in India and exported.

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Indicative price
As of 23 Oct 2026
₹82.00 ▲ 20.59% in 1 month
Dealer quotes: ₹76.00 – ₹82.00 across 2 dealers
Key facts

Urban Tots share details

Lot size
1,000 shares
Min. investment
₹82,000
Face value
₹1
Founded
2020
Headquarters
Bhiwadi, Alwar, Rajasthan
Website
urbantots.in
ISIN
INE0MQ801018
CIN
U25111RJ2020PLC070129
Lock-in after IPO
6 months
Price history

Urban Tots share price chart

1Y change
+26.15%
High
₹88.00
Low
₹58.00

Indicative off-market dealer quotes, not exchange prices. A flat stretch means the quote did not change on those days.

About

About Urban Tots

Urban Tots is the toy brand of Deepak Houseware & Toys Limited, a public limited company based at the RIICO Industrial Area in Pathredi, Bhiwadi, Alwar, Rajasthan. The company makes toys for children, including ride-ons, bump-and-go toys, musical toys, educational toys and return gifts. According to the company's website, the catalogue has over 1000 items and the production unit has an annual capacity of 10,000 metric tons. The company says it has more than 450 employees. It describes its own factory as built for export, with automated conveyors, special purpose machines and quality checks to reduce defects. Urban Tots designs its toys and develops the moulds in-house. Apart from its own brand, it offers private label and OEM manufacturing for other brands. The website shows products sold through quick-commerce and online platforms such as Zepto and Amazon, and the company says it exports to customers around the world. The website lists Anmol Arora, Karan Bhatia and Ankit Mittal as directors. We could not find a published annual report or restated financial statements for the company on its own website, so this page does not show revenue, profit or share count figures. Please check the company's filings with the Registrar of Companies before relying on any numbers quoted elsewhere. Unlisted shares of a company like this are dealt off-market through dealers and platforms, and the price is only indicative. IPO Guru's latest indicative price is ₹88 per share with a lot size of 1000 shares. The company has not announced an IPO in the data we track.

Strengths

  • The catalogue runs to over 1000 items across ride-ons, educational toys and more, according to the company's website, so it is not tied to a single product.
  • The company makes toys in its own unit with a stated annual capacity of 10,000 metric tons, which gives it control over quality and delivery.
  • It develops its own moulds and designs in-house, and also takes private label and OEM orders, giving it more than one way to use the factory.
  • The company says it exports its toys worldwide and sells in India through online and quick-commerce platforms such as Amazon and Zepto, so it reaches buyers through several channels.

Risks

  • No annual report or restated financial statements were available on the company's website, so investors cannot check revenue, profit, debt or cash flow from a primary document here.
  • Shares are unlisted and trade off-market through dealers, so prices are indicative and it may be hard to find a buyer or seller at the quoted price.
  • The company has not announced an IPO in the data we track, so there is no certainty about if or when the shares will list.
  • Toy making depends on plastic and other raw materials, so changes in input prices can squeeze margins.
  • Toys must meet safety and quality standards in India and in export markets, and a failure could lead to recalls or lost orders.
  • The company sells through marketplaces and retailers, which can change terms or shelf space and affect its reach.
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Important disclaimer

Unlisted shares are not traded on stock exchanges. Prices shown are indicative and based on off-market transactions; they may differ from eventual listing or future market prices. Exit liquidity depends on counter-party availability. SEBI mandates a 6-month lock-in on pre-IPO shares post-listing. Gains held beyond 24 months are taxed at 12.5% LTCG (no indexation). IPO Guru is not a SEBI Registered Investment Advisor. Information here is for general awareness, not personalised investment advice. Please consult your tax advisor before investing.

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