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Novus Loyalty SME IPO

Novus Loyalty IPO — date, price band, GMP & allotment 2026

Novus Loyalty SME IPO opened for subscription from 17 March 2026 to 20 March 2026 and the shares are proposed to be listed on the BSE SME platform. The company was incorporated in 2011 and operates in the technology and software solutions sector. Its business model focuses on providing loyalty and rewards management platforms for businesses to improve customer engagement and retention. The company mainly serves sectors like fintech, e-commerce, banking and FMCG in India and international markets.

Stock price

Novus Loyalty is listed — here is the live share price.

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The verdict
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Grey market premium
₹0
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Overall, across all categories
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Minimum to apply
₹2,92,000
2 lots · 2000 shares at ₹146
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Abhishek Vohera, Founder of IPO Guru Researched & reviewed by Abhishek Vohera, Founder, IPO Guru Last updated Figures sourced from the RHP, BSE & NSE

Timetable

Key dates from opening to listing. Today is 14 September.

Key dates Listed
  1. Open 17 Mar 2026
  2. Close 20 Mar 2026
  3. Allotment 23 Mar 2026
  4. Refund/credit 24 Mar 2026
  5. Listing 25 Mar 2026

Issue summary

The terms of the offer, as filed.

IPO Dates 17 to 20 Mar, 2026
Price Band ₹139 – ₹146
Face Value ₹10
Lot Size 1000 Shares
Issue Size ₹60 Cr
Sale Type Fresh capital cum OFS
Listing On BSE SME
Registrar KFin Technologies Limited
Min Investment ₹ 2,92,000
Reservation
QIB 49.87%
NII 15.06%
Retail 35.06%

Share of the offer set aside for each investor category, as stated in the offer document.

What will it cost me?

Bidding is in multiples of 1000 shares at the ₹146 cut-off. The SME retail application is a fixed 2 lots; HNI starts at 3.

shares
lots lots
Application Lots Shares Amount
Retail (min) 2 2,000 ₹2,92,000
Retail (max) 2 2,000 ₹2,92,000
HNI (min) 3 3,000 ₹4,38,000

Three years of numbers

All figures in ₹ crore, as reported in the Novus Loyalty offer document.

Total income
71.43
74
105
71
31 Mar 202431 Mar 202530 Sep 2025
Profit after tax
5.80
3
4
6
31 Mar 202431 Mar 202530 Sep 2025
EBITDA
7.79
5
6
8
31 Mar 202431 Mar 202530 Sep 2025
Borrowing vs net worth
0.82 / 18.89
31 Mar 202431 Mar 202530 Sep 2025
Borrowing Net worth
Metric 30 Sep 2025 31 Mar 2025 31 Mar 2024 31 Mar 2023
Assets 21.83 14.81 12.36 13.38
Total Income 71.43 104.63 73.61 59.61
Profit After Tax 5.80 3.58 2.96 0.55
EBITDA 7.79 5.69 4.82 2.27
NET Worth 18.89 13.09 9.50 6.54
Reserves and Surplus 6.64 13.08 9.49 6.53
Total Borrowing 0.82 3.53

See how this IPO compares — view listing performance of all SME IPOs.

Valuation & key ratios

Ratios are for the latest full financial year reported in the Novus Loyalty RHP. EPS and P/E are post-issue — the table below carries the pre-issue comparison.

P/E Ratio
19.56
EPS (₹)
7.47
RoCE
40.40%
RoNW
27.39%
PAT Margin
3.43%

Novus Loyalty IPO Valuation

How the issue prices the company before and after the fresh shares are created.

Valuation Metric Post-Issue
EPS (₹) ₹7.47
P/E Ratio (x) 19.56
Market Cap at Offer Price (₹ Cr) ₹113.36

Pre-issue figures use the shareholding reported in the RHP; post-issue figures use the shareholding once the fresh issue has created new shares. The two differ because of that dilution and because post-issue earnings per share are often annualised, so the change can run in either direction. Market capitalisation is calculated at the ₹146 offer price. Compare the post-issue P/E against listed peers before deciding — a premium there is growth you are paying for in advance.

Where the money goes

₹50.34 Cr of the issue is earmarked to named objects.

Funding of expenditure towards Investment in upgrading enhancement of and development of new products ₹13.00 Cr
Business Development and Marketing Activities including manpower hiring ₹9.62 Cr
General corporate purposes and Unidentified Inorganic Acquisitions ₹16.86 Cr
Issue Expenses ₹10.86 Cr

About the company

Novus Loyalty was established with the aim of providing customer engagement and loyalty solutions to businesses across sectors. Over the years, the company has built expertise in designing and managing reward programmes, helping brands improve customer retention and satisfaction. It is promoted by professionals with experience in marketing, technology, and consumer engagement, which has supported its steady growth and industry presence.

The company offers a range of services including loyalty programme management, reward fulfilment, and digital engagement solutions. Its business model is largely asset-light, generating revenue through service fees and programme management charges from corporate clients. Novus Loyalty primarily caters to sectors like banking, retail, and telecom, and has developed a scalable platform to serve both domestic and international clients.

Interested in this IPO? Check the live subscription status or browse all upcoming SME IPOs.

Promoters
Deepak Tomar and Sweta Singh
Promoter holding
95.62% 70.05%
Pre-issue → post-issue
Registered office
727, Udyog Vihar Phase V, Industrial Complex Dundahera, Gurugram, Haryana, 122016
9717154514

The bankers & the filings

Who is running the book, and the documents this page is built from.

Book-running lead manager
Smart Horizon Capital Advisors View track record →

Lead Manager Track Record

How the book-running lead managers on this issue have priced their past IPOs, measured on listing day.

Smart Horizon Capital Advisors

10 issues handled (2 mainboard, 8 SME)
Listed in Profit 85.7% 6 of 7 listed
Avg Listing Gain -1.5% across 7 issues
Listed Below Issue 1 of 7 listed

Best listing: Shankesh Jewellers (+11.1%). Weakest: Om Freight Forwarders (-39.6%).

Listing gain compares the listing-day opening price with the issue price, using the IPOs on IPO Guru that this lead manager has taken to market. A strong record reflects how the banker has priced past issues — it is not a forecast for this one. See every issue they have handled on the lead managers page.

Company contact

Company
Novus Loyalty
Email

Frequently asked

What is the GMP of Novus Loyalty?

The current Grey Market Premium is ₹0.

What is the Novus Loyalty IPO price band?

₹139 to ₹146, on a face value of ₹10.

When is the allotment?

The basis of allotment is 23 March 2026, with listing on 25 March 2026.

How do I check allotment status?

On the IPO Guru allotment page or on the registrar's site — KFin Technologies Limited.

Novus Loyalty IPO

Every number here traces back to a filing.

IPO Guru tracks GMP, subscription and allotment for every SME and Mainboard issue. Every number on this page is sourced from the RHP, BSE & NSE.

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Not investment advice. Grey market premium is an unofficial, unregulated indicator and is not a forecast.

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Min bid
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