Go Colors IPO
Go Colors IPO — date, price band, lot size & details 2021
Go Colors listed on 30 Nov 2021 at ₹1,310, 89.9% above the ₹690 issue price.
Go Fashion (India) sells women's bottom-wear under the Go Colors brand through its own stores, large format stores and online. Its total income was Rs 250.67 crore in FY2021.
Stock price
Go Colors is listed — here is the live share price.
Researched & reviewed by
Abhishek Vohera,
Founder, IPO Guru
Last updated
Figures sourced from the RHP, BSE & NSE
Timetable
Key dates from opening to listing. Today is 10 November.
- Open 17 Nov 2021
- Close 22 Nov 2021
- Allotment 25 Nov 2021
- Refund/credit 26 Nov 2021
- Listing 30 Nov 2021
Issue summary
The terms of the offer, as filed.
| IPO Dates | 17 to 22 Nov, 2021 |
|---|---|
| Price Band | ₹655 – ₹690 |
| Face Value | ₹10 |
| Lot Size | 21 Shares |
| Issue Size | ₹1013.61 Cr |
| Sale Type | Fresh capital cum OFS |
| Listing On | BSE, NSE |
| Registrar | KFin Technologies Limited |
| Min Investment | ₹ 14,490 |
Share of the offer set aside for each investor category, as stated in the offer document.
What will it cost me?
Bidding is in multiples of 21 shares at the ₹690 cut-off. Drag to size your application.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 21 | ₹14,490 |
| Retail (max) | 13 | 273 | ₹1,88,370 |
| S-HNI (min) | 14 | 294 | ₹2,02,860 |
| S-HNI (max) | 69 | 1,449 | ₹9,99,810 |
| B-HNI (min) | 70 | 1,470 | ₹10,14,300 |
Strengths & risks
Drawn from the offer document — the case for and against, side by side.
Strengths · 5
- 01Profit after tax rose from Rs 30.94 crore in FY2019 to Rs 52.63 crore in FY2020 before the pandemic.
- 02The company had no borrowing on 30 June 2021.
- 03It had 450 exclusive brand outlets and 1,332 large format store counters on 31 May 2021.
- 04Rs 33.73 crore of the fresh issue was planned for opening 120 new exclusive outlets.
- 05It had about 8% of the branded women's bottom-wear market in Fiscal 2020.
Risks · 6
- 01The company made a loss of Rs 3.54 crore in FY2021 and Rs 19.00 crore in the three months to 30 June 2021.
- 02Total income fell from Rs 392.01 crore in FY2020 to Rs 250.67 crore in FY2021.
- 03Rs 888.61 crore of the Rs 1,013.61 crore issue was offer for sale, so most of the money went to selling shareholders.
- 04The source shows a negative P/E, with pre-issue EPS of minus Rs 0.68.
- 05The business relies on one product category and on store sales, which were hit when outlets closed in 2020 and 2021.
- 06Promoter holding fell from 57.47% before the issue to 52.78% after it.
Three years of numbers
All figures in ₹ crore, as reported in the Go Colors offer document.
| Metric | 30 Jun 2021 | 31 Mar 2021 | 31 Mar 2020 | 31 Mar 2019 |
|---|---|---|---|---|
| Assets | 530.65 | 548.37 | 519.19 | 404.13 |
| Total Income | 31.00 | 250.67 | 392.01 | 285.25 |
| Profit After Tax | -19.00 | -3.54 | 52.63 | 30.94 |
| EBITDA | -5.92 | 46.35 | 126.51 | 79.99 |
| NET Worth | 263.90 | 282.94 | 286.30 | 228.33 |
| Total Borrowing | 0.00 | 10.44 | 2.79 | 8.28 |
See how this IPO compares — view listing performance of all mainboard IPOs.
Valuation & key ratios
Ratios are for the latest full financial year reported in the Go Colors RHP.
Where the money goes
₹118.77 Cr of the issue is earmarked to named objects.
About the company
It had a market share of about 8% in branded women's bottom-wear in Fiscal 2020. On 31 May 2021 it sold bottom-wear in over 50 styles and more than 120 colours.
On 31 May 2021 it had 450 exclusive brand outlets across 23 states and union territories. It also sells through 1,332 large format stores, up from 925 in 2019, and through its website, online marketplaces and multi-brand outlets.
The IPO was Rs 1,013.61 crore, with Rs 125.00 crore of fresh issue and Rs 888.61 crore of offer for sale. The fresh money was planned for 120 new exclusive outlets and working capital.
Interested in this IPO? Check the live subscription status or browse all upcoming mainboard IPOs.
The bankers & the filings
Who is running the book, and the documents this page is built from.
Go Colors IPO Documents
Read the filings this page is built from.
Lead Manager Track Record
How the book-running lead managers on this issue have priced their past IPOs, measured on listing day.
JM Financial Ltd.
74 issues handledBest listing: Tempsens Instruments (India) (+111.3%). Weakest: Turtlemint Fintech Solutions (-10.4%).
ICICI Securities
65 issues handledBest listing: Latent View Analytics (+160.0%). Weakest: Shriram Properties (-23.7%).
Dam Capital Advisors Ltd
25 issues handledBest listing: ESDS Software Solution (+76.5%). Weakest: Metro Brands (-12.6%).
Listing gain compares the listing-day opening price with the issue price, using the IPOs on IPO Guru that this lead manager has taken to market. A strong record reflects how the banker has priced past issues — it is not a forecast for this one. See every issue they have handled on the lead managers page.
Company contact
Frequently asked
What is the GMP of Go Colors?
The current Grey Market Premium is ₹0.
What is the Go Colors IPO price band?
₹655 to ₹690, on a face value of ₹10.
When is the allotment?
The basis of allotment is 25 November 2021, with listing on 30 November 2021.
How do I check allotment status?
On the IPO Guru allotment page or on the registrar's site — KFin Technologies Limited.
Every number here traces back to a filing.
IPO Guru tracks GMP, subscription and allotment for every Mainboard and SME issue. Every number on this page is sourced from the RHP, BSE & NSE.
Not investment advice. Grey market premium is an unofficial, unregulated indicator and is not a forecast.
