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Lovable Lingerie IPO

Lovable Lingerie IPO — date, price band, lot size & details 2011

Lovable Lingerie listed on 24 Mar 2011 at ₹240, 17.1% above the ₹205 issue price.

Lovable Lingerie is one of India's leading women's innerwear makers, selling under the Lovable and Daisy Dee brands. Its total income was Rs 86.79 crore in FY2010.

Stock price

Lovable Lingerie is listed — here is the live share price.

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Abhishek Vohera, Founder of IPO Guru Researched & reviewed by Abhishek Vohera, Founder, IPO Guru Last updated Figures sourced from the RHP, BSE & NSE

Timetable

Key dates from opening to listing. Today is 15 November.

Key dates Listed
  1. Open 08 Mar 2011
  2. Close 11 Mar 2011
  3. Allotment 18 Mar 2011
  4. Refund/credit TBA
  5. Listing 24 Mar 2011

Issue summary

The terms of the offer, as filed.

IPO Dates 8 to 11 Mar, 2011
Price Band ₹195 – ₹205
Face Value ₹10
Lot Size 30 Shares
Issue Size ₹93.28 Cr
Sale Type Fresh capital only
Listing On BSE, NSE
Registrar MUFG Intime India Private Limited
Min Investment ₹ 6,150
Reservation
QIB 50%
NII 15%
Retail 35%

Share of the offer set aside for each investor category, as stated in the offer document.

What will it cost me?

Bidding is in multiples of 30 shares at the ₹205 cut-off. Drag to size your application.

shares
1 lot lots
Application Lots Shares Amount
Retail (min) 1 30 ₹6,150
Retail (max) 32 960 ₹1,96,800
S-HNI (min) 33 990 ₹2,02,950
S-HNI (max) 162 4,860 ₹9,96,300
B-HNI (min) 163 4,890 ₹10,02,450

Strengths & risks

Drawn from the offer document — the case for and against, side by side.

Strengths · 4

  • 01Total income rose from Rs 63.08 crore in FY2008 to Rs 86.79 crore in FY2010.
  • 02Profit after tax rose from Rs 3.94 crore in FY2008 to Rs 9.79 crore in FY2010, and was Rs 12.61 crore in nine months to December 2010.
  • 03Total borrowing fell from Rs 7.04 crore in FY2008 to Rs 0.34 crore on 31 December 2010.
  • 04Rs 22.85 crore of the issue was for new manufacturing capacity at Bengaluru.

Risks · 5

  • 01Its main brand Lovable is licensed from a US company, so it depends on that licence; it has used it since 1995.
  • 02Rs 25.00 crore of the issue was for a joint venture, which adds execution risk.
  • 03Brand building of Rs 18.00 crore may not pay back in a crowded innerwear market.
  • 04Total income was flat at Rs 86.57 crore in nine months to December 2010 against Rs 86.79 crore in FY2010.
  • 05Promoter holding fell from 91.84% before the issue to 66.96% after it.

Three years of numbers

All figures in ₹ crore, as reported in the Lovable Lingerie offer document.

Total income
86.57
69
87
87
31 Mar 200931 Mar 201031 Dec 2010
Profit after tax
12.61
6
10
13
31 Mar 200931 Mar 201031 Dec 2010
Borrowing vs net worth
0.34 / 36.91
31 Mar 200931 Mar 201031 Dec 2010
Borrowing Net worth
Metric 31 Dec 2010 31 Mar 2010 31 Mar 2009 31 Mar 2008
Assets 49.56 46.49 47.56 34.10
Total Income 86.57 86.79 68.82 63.08
Profit After Tax 12.61 9.79 6.02 3.94
NET Worth 36.91 24.36 14.68 11.99
Reserves and Surplus 25.71 16.86 13.18 10.49
Total Borrowing 0.34 0.33 6.39 7.04

See how this IPO compares — view listing performance of all mainboard IPOs.

Valuation & key ratios

Ratios are for the latest full financial year reported in the Lovable Lingerie RHP.

RoNW
43.33%

Where the money goes

₹121.14 Cr of the issue is earmarked to named objects.

Setting up of manufacturing facility to create additional capacity at Bengaluru ₹22.85 Cr
Expenses to be incurred for Brand Building ₹18.00 Cr
Brand Development expenses for our “College Style” brand ₹6.00 Cr
Investment in Joint Venture ₹25.00 Cr
Setting up of Exclusive Brand Outlets (“EBO’s”) ₹14.12 Cr
Setting up of retail store modules for “shop-in-shop” ₹3.61 Cr
Up gradation of design studios ₹7.60 Cr
General corporate purpose ₹23.96 Cr

Lovable Lingerie IPO Anchor Investors

5 anchor investors across 5 fund houses committed ₹13.99 Cr a day before the issue opened.

Anchor investors bid a day before the issue opens and are locked in after allotment, so a book weighted towards domestic mutual funds is generally read as a stronger signal than one filled by short-horizon funds. Browse every anchor investor scheme or fund house we track.

About the company

Lovable Lingerie Limited was incorporated on 29 September 1987 as Hybo Knit Private Limited. Its promoter is L. Vinay Reddy.

In 1995 it licensed the Lovable brand from Lovable World Trading Company, USA. Its products include brassieres, panties, camisoles, homewear, shapewear and sleepwear, with Lovable and Daisy Dee as its flagship brands.

It is headquartered in Mumbai and has three manufacturing facilities.

The IPO was Rs 93.28 crore and was entirely fresh issue at Rs 205, the top of the Rs 195 to Rs 205 band. The money was for new capacity at Bengaluru, brand building, a joint venture, exclusive brand outlets and design studios.

Interested in this IPO? Check the live subscription status or browse all upcoming mainboard IPOs.

Promoters
L.Vinay Reddy
Promoter holding
91.84% → 66.96%
Pre-issue → post-issue

The bankers & the filings

Who is running the book, and the documents this page is built from.

Book-running lead manager
Anand Rathi Advisors Ltd View track record →
Red Herring Prospectus
SEBI filing
Final offer document — price band, financials and risk factors. This page is built from it.
Open the RHP
Anchor allocation
Exchange filing
The anchor book as filed with the exchange a day before the issue opened.
Open the filing

Lovable Lingerie IPO Documents

Read the filings this page is built from.

Lead Manager Track Record

How the book-running lead managers on this issue have priced their past IPOs, measured on listing day.

Anand Rathi Advisors Ltd

30 issues handled
Listed in Profit 80% 24 of 30 listed
Avg Listing Gain +23.3% across 30 issues
Listed Below Issue 6 of 30 listed

Best listing: Paras Defence & Space Technologies (+168.0%). Weakest: Aanjaneya Lifecare (-6.8%).

Listing gain compares the listing-day opening price with the issue price, using the IPOs on IPO Guru that this lead manager has taken to market. A strong record reflects how the banker has priced past issues — it is not a forecast for this one. See every issue they have handled on the lead managers page.

Company contact

Company
Lovable Lingerie
Email

Frequently asked

What is the GMP of Lovable Lingerie?

The current Grey Market Premium is ₹0.

What is the Lovable Lingerie IPO price band?

₹195 to ₹205, on a face value of ₹10.

When is the allotment?

The basis of allotment is 18 March 2011, with listing on 24 March 2011.

How do I check allotment status?

On the IPO Guru allotment page or on the registrar's site — MUFG Intime India Private Limited.

Lovable Lingerie IPO

Every number here traces back to a filing.

IPO Guru tracks GMP, subscription and allotment for every Mainboard and SME issue. Every number on this page is sourced from the RHP, BSE & NSE.

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Not investment advice. Grey market premium is an unofficial, unregulated indicator and is not a forecast.

GMP
₹0
Subscribed
35.21×
Min bid
₹6,150
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