IPO Guru
Closed SME

Recode Studios SME IPO

Recode Studios IPO — date, price band, GMP & allotment 2026

Recode Studios Limited is an Indian beauty and cosmetics company incorporated in 2021 and headquartered in Ludhiana, Punjab. The company operates under the “Recode” brand and follows an asset-light business model focused on branding, sourcing, and distribution of makeup, skincare, and personal care products through online platforms and franchise retail stores across India. The SME IPO is proposed on the BSE SME platform, with DRHP filed in December 2025 and approval received in February 2026.

Stock price

Recode Studios is listed — here is the live share price.

Loading market data…
The verdict
Strong Apply
100 / 100 · 1 review
Read the reviews →
Grey market premium
₹42
+27% over ₹158 issue price
GMP history →
Subscribed
217.89×
Overall, across all categories
Fully subscribed Live subscription →
Minimum to apply
₹2,52,800
2 lots · 1600 shares at ₹158
Size my application →
Abhishek Vohera, Founder of IPO Guru Researched & reviewed by Abhishek Vohera, Founder, IPO Guru Last updated Figures sourced from the RHP, BSE & NSE

Timetable

Key dates from opening to listing. Today is 14 September.

Key dates Listed
  1. Open 05 May 2026
  2. Close 07 May 2026
  3. Allotment 08 May 2026
  4. Refund/credit 11 May 2026
  5. Listing 12 May 2026

Issue summary

The terms of the offer, as filed.

IPO Dates 5 to 7 May, 2026
Price Band ₹150 – ₹158
Face Value ₹10
Lot Size 800 Shares
Issue Size ₹44.59 Cr
Sale Type Fresh capital cum OFS
Listing On BSE SME
Registrar Mudra RTA Ventures Private Limited
Min Investment ₹ 2,52,800
Reservation
QIB 49.93%
NII 15.06%
Retail 35.02%

Share of the offer set aside for each investor category, as stated in the offer document.

What will it cost me?

Bidding is in multiples of 800 shares at the ₹158 cut-off. The SME retail application is a fixed 2 lots; HNI starts at 3.

shares
lots lots
If it lists at today's grey market premium of ₹42
on
Grey market premium is an unofficial, unregulated indicator. It is not a forecast.
Application Lots Shares Amount
Retail (min) 2 1,600 ₹2,52,800
Retail (max) 2 1,600 ₹2,52,800
HNI (min) 3 2,400 ₹3,79,200

Strengths & risks

Drawn from the offer document — the case for and against, side by side.

Strengths · 5

  • 01Omnichannel presence with both offline stores and online platforms working together — so they reach customers everywhere.
  • 02Mix of COCO (company-owned) and FOFO (franchise-owned) retail network — gives them wide store reach without spending too much.
  • 03Diverse product range across beauty and personal care categories — so they don't depend on only one product to make money.
  • 04Strong digital reach and good online customer engagement — useful in today's social media-driven beauty market.
  • 05Led by experienced promoters and management team — Dheeraj Bansal, Rahul Sachdeva and Shelly Bansal running the show.

Risks · 5

  • 01Business is fully dependent on recognition and acceptance of the "Recode" brand — if brand image gets damaged, sales will fall.
  • 02Heavy reliance on online retail channels and third-party e-commerce platforms exposes them to risks like platform policy changes, pricing pressure and bad customer reviews going viral.
  • 03They have limited control over franchise-operated (FOFO) stores — any wrongdoing by franchisee can hurt brand name.
  • 04No long-term agreements with customers — meaning customers can stop ordering anytime without notice.
  • 05Revenues are significantly dependent on recurring orders from B2B and online customers — losing even few big buyers can badly hit their topline.

Three years of numbers

All figures in ₹ crore, as reported in the Recode Studios offer document.

Total income
57.45
37
48
57
31 Mar 202431 Mar 202531 Dec 2025
Profit after tax
9.06
0
3
9
31 Mar 202431 Mar 202531 Dec 2025
EBITDA
13.34
2
6
13
31 Mar 202431 Mar 202531 Dec 2025
Borrowing vs net worth
3.43 / 17.84
31 Mar 202431 Mar 202531 Dec 2025
Borrowing Net worth
Metric 31 Dec 2025 31 Mar 2025 31 Mar 2024 31 Mar 2023
Assets 28.33 23.18 16.73 12.53
Total Income 57.45 47.94 36.93 22.44
Profit After Tax 9.06 3.30 0.27 0.69
EBITDA 13.34 6.13 1.67 1.44
NET Worth 17.84 8.77 5.47 5.20
Reserves and Surplus 9.70 8.76 5.46 5.19
Total Borrowing 3.43 7.56 7.85 3.79

See how this IPO compares — view listing performance of all SME IPOs.

Valuation & key ratios

Ratios are for the latest full financial year reported in the Recode Studios RHP. EPS and P/E are post-issue — the table below carries the pre-issue comparison.

P/E Ratio
13.92
EPS (₹)
11.35
RoCE
34.47%
RoNW
37.64%
PAT Margin
6.91%

Recode Studios IPO Valuation

How the issue prices the company before and after the fresh shares are created.

Valuation Metric Post-Issue
EPS (₹) ₹11.35
P/E Ratio (x) 13.92
Market Cap at Offer Price (₹ Cr) ₹126.12

Pre-issue figures use the shareholding reported in the RHP; post-issue figures use the shareholding once the fresh issue has created new shares. The two differ because of that dilution and because post-issue earnings per share are often annualised, so the change can run in either direction. Market capitalisation is calculated at the ₹158 offer price. Compare the post-issue P/E against listed peers before deciding — a premium there is growth you are paying for in advance.

Where the money goes

₹40.31 Cr of the issue is earmarked to named objects.

Funding of Capital expenditure towards setup of a new Warehouse Facility at Ludhiana, Punjab ₹5.74 Cr
Marketing and advertisement expenses toward enhancing the awareness and visibility of brand ₹5.41 Cr
Utilization towards working capital requirements ₹19.50 Cr
General Corporate Purposes ₹2.96 Cr
Issue Expenses ₹6.70 Cr

Recode Studios IPO Anchor Investors

5 anchor investors across 5 fund houses committed ₹12.67 Cr a day before the issue opened.

Anchor Investor Fund House Shares Amount (₹ Cr) % of Anchor Book
Sanshi Fund-I Sanshi 253,600 4.01 31.64%
Mint Focused Growth Fund Pcc-Cell 1 Mint Focused 240,800 3.80 30.04%
Shrem Investments Pvt.ltd. Shrem Investments 115,200 1.82 14.37%
Fortune Hands Growth Fund-Fortune Hands Growth Fund Scheme I Fortune Hands 96,000 1.52 11.98%
Aarth AIF Growth Fund Aarth 96,000 1.52 11.98%
Total anchor allocation 12.67

Anchor investors bid a day before the issue opens and are locked in after allotment, so a book weighted towards domestic mutual funds is generally read as a stronger signal than one filled by short-horizon funds. Browse every anchor investor scheme or fund house we track.

About the company

Recode Studios Limited is a beauty and personal care company incorporated on 16 June 2021 in Ludhiana, Punjab. The company operates under the “Recode” brand and focuses on offering makeup, skincare, body care and beauty accessories across multiple price points. Its portfolio includes more than 350 SKUs covering face, eye and lip products, along with other personal care items, with products largely manufactured through third-party vendors in India.
The company is promoted by Dheeraj Bansal, Rahul Sachdeva, Karan Bansal, Shalini Trehan, Shelly Bansal and Preeti Trehan. Recode follows an asset-light, omnichannel business model combining franchise stores, company-owned outlets and online marketplaces such as Amazon, Nykaa, Myntra and Flipkart, along with its own website and app. It sells through COCO and FOFO formats and focuses on branding, sourcing and distribution while expanding its retail presence across multiple states in India.

Interested in this IPO? Check the live subscription status or browse all upcoming SME IPOs.

Promoters
Dheeraj Bansal, Karan Bansal, Preeti Trehan, Rahul Sachdeva, Shalini Trehan and Shelly Bansal
Promoter holding
88.93 65.01
Pre-issue → post-issue
Registered office
R-89, Phase V, Focal Point, Ludhiana, Punjab, 141010
0161- 4752672

Meet the promoters

View all →
Dheeraj Bansal
Dheeraj Bansal
Chairman and Managing Director
Post-IPO: 6.98%
More details →
Rahul Sachdeva
Rahul Sachdeva
Chief Operating Officer (COO)
Post-IPO: 7.39%
More details →
Karan Bansal
Karan Bansal
CEO & Whole Time Director
Post-IPO: 3.55%
More details →
Shelly Bansal
Shelly Bansal
Whole-Time Director
Post-IPO: 5.14%
More details →
P
Preeti Trehan
Promoter
Post-IPO: 11.12%
More details →
Shalini Trehan
Shalini Trehan
Non-Executive Director
Post-IPO: 12.13%
More details →

The bankers & the filings

Who is running the book, and the documents this page is built from.

Book-running lead manager
Seren Capital Pvt. Ltd. View track record →

Lead Manager Track Record

How the book-running lead managers on this issue have priced their past IPOs, measured on listing day.

Seren Capital Pvt. Ltd.

4 issues handled
Listed in Profit 75% 3 of 4 listed
Avg Listing Gain +18.1% across 4 issues
Listed Below Issue 1 of 4 listed

Best listing: Susan Electricals India (+33.9%). Weakest: Rajnandini Fashion India (0.0%).

Listing gain compares the listing-day opening price with the issue price, using the IPOs on IPO Guru that this lead manager has taken to market. A strong record reflects how the banker has priced past issues — it is not a forecast for this one. See every issue they have handled on the lead managers page.

Company contact

Company
Recode Studios
Email

Frequently asked

What is the GMP of Recode Studios?

The current Grey Market Premium is ₹42, or 27% over the issue price.

What is the Recode Studios IPO price band?

₹150 to ₹158, on a face value of ₹10.

When is the allotment?

The basis of allotment is 8 May 2026, with listing on 12 May 2026.

How do I check allotment status?

On the IPO Guru allotment page or on the registrar's site — Mudra RTA Ventures Private Limited.

Recode Studios IPO

Every number here traces back to a filing.

IPO Guru tracks GMP, subscription and allotment for every SME and Mainboard issue. Every number on this page is sourced from the RHP, BSE & NSE.

Join the WhatsApp channel All SME IPOs

Not investment advice. Grey market premium is an unofficial, unregulated indicator and is not a forecast.

GMP
₹42
Subscribed
217.89×
Min bid
₹2,52,800
Size my application