Simca Advertising SME IPO
Simca Advertising IPO — date, price band, GMP & allotment 2026
Simca Advertising Limited is an India-based marketing and advertising services company, established to provide integrated branding, media planning, and promotional solutions across sectors. The company operates on a client-driven business model, offering creative campaigns, digital outreach, and outdoor advertising services. It has a growing presence across key Indian markets, serving corporate and retail clients. The IPO is part of its strategy to raise capital for expansion and strengthen its service capabilities.
Stock price
Simca Advertising is listed — here is the live share price.
Researched & reviewed by
Abhishek Vohera,
Founder, IPO Guru
Last updated
Figures sourced from the RHP, BSE & NSE
Timetable
Key dates from opening to listing. Today is 17 September.
- Open 08 May 2026
- Close 12 May 2026
- Allotment 13 May 2026
- Refund/credit 14 May 2026
- Listing 15 May 2026
Issue summary
The terms of the offer, as filed.
| IPO Dates | 8 to 12 May, 2026 |
|---|---|
| Price Band | ₹174 – ₹183 |
| Face Value | ₹10 |
| Lot Size | 600 Shares |
| Issue Size | ₹58.04 Cr |
| Sale Type | Fresh capital only |
| Listing On | NSE SME |
| Registrar | MUFG Intime India Private Limited |
| Min Investment | ₹ 2,19,600 |
Share of the offer set aside for each investor category, as stated in the offer document.
What will it cost me?
Bidding is in multiples of 600 shares at the ₹183 cut-off. The SME retail application is a fixed 2 lots; HNI starts at 3.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 2 | 1,200 | ₹2,19,600 |
| Retail (max) | 2 | 1,200 | ₹2,19,600 |
| HNI (min) | 3 | 1,800 | ₹3,29,400 |
Strengths & risks
Drawn from the offer document — the case for and against, side by side.
Strengths · 5
- 01Strong presence in Mumbai OOH advertising market with 100+ media assets.
- 02Diversified advertising offerings including billboards, transit media and DOOH solutions.
- 03Revenue and PAT showed strong growth in FY24 and FY25.
- 04Experienced promoter with decades of outdoor advertising industry experience.
- 05IPO received very strong subscription demand across all investor categories.
Risks · 5
- 01Heavy dependence on leased media sites and promoter-owned assets.
- 02Business operations highly concentrated in Mumbai Metropolitan Region (MMR).
- 03High customer concentration with major revenue from top 10 clients.
- 04Significant receivables may create working capital and liquidity pressure.
- 05Weak stock market debut with shares listing at nearly 15% discount.
Three years of numbers
All figures in ₹ crore, as reported in the Simca Advertising offer document.
| Metric | 31 Dec 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 57.96 | 36.67 | 19.80 | 6.07 |
| Total Income | 78.16 | 75.09 | 49.31 | 11.96 |
| Profit After Tax | 10.68 | 9.98 | 5.78 | 1.57 |
| EBITDA | 14.37 | 13.49 | 7.72 | 2.11 |
| NET Worth | 28.05 | 17.37 | 7.39 | 1.62 |
| Reserves and Surplus | 19.25 | 17.32 | 7.34 | 1.57 |
| Total Borrowing | 0.14 | 0.28 | 0.04 |
See how this IPO compares — view listing performance of all SME IPOs.
Valuation & key ratios
Ratios are for the latest full financial year reported in the Simca Advertising RHP. EPS and P/E are post-issue — the table below carries the pre-issue comparison.
Simca Advertising IPO Valuation
How the issue prices the company before and after the fresh shares are created.
| Valuation Metric | Post-Issue |
|---|---|
| EPS (₹) | ₹11.89 |
| P/E Ratio (x) | 15.39 |
| Market Cap at Offer Price (₹ Cr) | ₹164.38 |
Pre-issue figures use the shareholding reported in the RHP; post-issue figures use the shareholding once the fresh issue has created new shares. The two differ because of that dilution and because post-issue earnings per share are often annualised, so the change can run in either direction. Market capitalisation is calculated at the ₹183 offer price. Compare the post-issue P/E against listed peers before deciding — a premium there is growth you are paying for in advance.
Where the money goes
₹41.22 Cr of the issue is earmarked to named objects.
Simca Advertising IPO Anchor Investors
4 anchor investors across 4 fund houses committed ₹8.04 Cr a day before the issue opened.
| Anchor Investor | Fund House | Shares | Amount (₹ Cr) | % of Anchor Book |
|---|---|---|---|---|
| Rajasthan Global Securities Pvt.ltd. | Rajasthan Global Securities | 109,800 | 2.01 | 25.00% |
| Lrsd Securities Pvt.ltd. | Lrsd Securities | 109,800 | 2.01 | 25.00% |
| Bridge India Fund | Bridge | 109,800 | 2.01 | 25.00% |
| Vikasa India Eif I Fund-Incube Global Opportunities | Vikasa | 109,800 | 2.01 | 25.00% |
| Total anchor allocation | 8.04 | |||
Anchor investors bid a day before the issue opens and are locked in after allotment, so a book weighted towards domestic mutual funds is generally read as a stronger signal than one filled by short-horizon funds. Browse every anchor investor scheme or fund house we track.
About the company
The company is promoted by experienced professionals with a background in advertising and media, who drive its strategic direction and growth. Simca Advertising follows a client-centric business model, generating revenue through project-based assignments and long-term service contracts. Its approach combines creative design with data-driven marketing strategies to deliver effective results. With an expanding footprint in key Indian cities, the company continues to strengthen its presence in the competitive advertising industry.
Interested in this IPO? Check the live subscription status or browse all upcoming SME IPOs.
022 - 2633 5055
The bankers & the filings
Who is running the book, and the documents this page is built from.
Lead Manager Track Record
How the book-running lead managers on this issue have priced their past IPOs, measured on listing day.
Socradamus Capital Pvt. Ltd.
2 issues handled2 of their issues have listed so far, and 1 opened above the issue price (average +38.8%). That is too small a sample to read as a hit rate.
Listing gain compares the listing-day opening price with the issue price, using the IPOs on IPO Guru that this lead manager has taken to market. A strong record reflects how the banker has priced past issues — it is not a forecast for this one. See every issue they have handled on the lead managers page.
Company contact
Frequently asked
What is the GMP of Simca Advertising?
The current Grey Market Premium is ₹3, or 2% over the issue price.
What is the Simca Advertising IPO price band?
₹174 to ₹183, on a face value of ₹10.
When is the allotment?
The basis of allotment is 13 May 2026, with listing on 15 May 2026.
How do I check allotment status?
On the IPO Guru allotment page or on the registrar's site — MUFG Intime India Private Limited.
Every number here traces back to a filing.
IPO Guru tracks GMP, subscription and allotment for every SME and Mainboard issue. Every number on this page is sourced from the RHP, BSE & NSE.
Not investment advice. Grey market premium is an unofficial, unregulated indicator and is not a forecast.
