IPO Guru
IPO Guru Ahimsa Framework

IPO Ahimsa Classification Methodology

How we label a company Ahimsa, Partial Ahimsa or Non-Ahimsa — and what those labels do and do not mean.

Ahimsa Partial Ahimsa Non-Ahimsa

Many investors want to know whether a company's business involves harm to animals before they put money into it. For companies already trading, screens and indices exist that answer this. None of them reaches a company that has not listed yet.

That is the gap we fill. The IPO Guru Ahimsa Framework sorts IPOs and unlisted shares into three bands, so the question can be asked before the shares exist rather than years afterwards.

One principle governs everything below: we classify what a business actually does, never the industry it sits in. No sector carries a band on its own. Two companies described by the same word can land in different bands, and often do.

Section 01

The Three Bands

Every company we cover falls into one of three bands, decided by what its business actually does — the products it makes and the money it earns, not every possible indirect link.

Ahimsa High AQ Index-eligible

Very little or no animal involvement in the core business.

Software & IT · Banks, NBFCs & exchanges · Hospitals & diagnostics · Renewable energy · Infrastructure & engineering · Hotels & travel · Crop farming · Plant-based foods · Synthetic leather · Dairy processing where no harm is found

Partial Ahimsa Medium AQ

A genuine but smaller animal-linked line, or money spread across the economy.

Pharma & biotech where animal testing cannot be ruled out · Cosmetics without ingredient disclosure · Dairy, gelatin, wool or silk used as an input · A minority animal-feed or insecticide line · Finance lent to animal farming

Non-Ahimsa Low AQ

Direct, significant or core involvement in animal harm.

Meat, poultry, fish & eggs · Slaughterhouses · Animal farming & breeding · Leather, fur & silk production · Animal feed as most of revenue · Insecticides as most of revenue · Animal testing as a business activity · Documented systemic cruelty

No fixed revenue cut-offs. The AQ framework publishes none — its bands turn on qualitative judgements about what is a "real and significant part" of a business versus a "tiny amount". Ours necessarily do the same, and reasonable people can disagree about individual companies.

Section 02

What Decides a Band

A few placements surprise people, so they are worth stating outright.

Hospitals & diagnostics Ahimsa

Healthcare delivery, not drug manufacture

Banks, NBFCs, AMCs & exchanges Ahimsa

No animal-derived product and no animal farming line

Hotels, parks & travel Ahimsa

Hospitality is not itself an animal-linked activity

Crop farming, pesticide included Ahimsa

Applying pesticide is incidental to growing food

Minerals sold into pharma or food Ahimsa

Those industries are its customer, not its business

Dairy processing, no harm found Ahimsa

Judged on harm to the animals, not on milk

Synthetic & PU leather Ahimsa

A substitute for the animal product, not the product

Drug makers, testing unverified Partial Ahimsa

Real exposure that public disclosure does not settle

Cosmetics without ingredient data Partial Ahimsa

Carmine, beeswax and lanolin are common and unstated

A wool, silk or leather range Partial Ahimsa

One animal-derived line inside a larger business

Bakery or nutrition using dairy Partial Ahimsa

An animal-derived ingredient in the product itself

A minority animal-feed by-product Partial Ahimsa

Genuine support for animal farming, but not the business

Meat, poultry, fish & slaughter Non-Ahimsa

Direct animal exploitation

Leather, fur & silk production Non-Ahimsa

The animal product is the business

Animal feed as most of revenue Non-Ahimsa

Core support for industrial animal farming

Insecticides as most of revenue Non-Ahimsa

Killing animals is then the core business

Animal testing as a service Non-Ahimsa

Experimentation on live animals

Section 03

On Pharmaceuticals

This is the classification people query most, so it is worth stating plainly.

Being a pharmaceutical, biotech or cosmetics company does not, by itself, place a company in the lowest band. We look for evidence of what the company actually does: whether it conducts or commissions animal testing, whether it manufactures at all or only distributes, and whether its products depend on animal-derived materials.

Where that evidence is not public — which is common — the company sits in the middle band. Possible animal testing is not proven animal testing. The lowest band is reserved for companies where animal experimentation, animal-derived inputs or animal-testing services are shown to be a material part of the business.

What this label does not say

A Partial Ahimsa label on a pharmaceutical company is not an allegation of wrongdoing, and says nothing about its products, ethics or quality. It records that an animal link is plausible and unresolved on the public record. The same reasoning applies to cosmetics: India prohibits animal testing of cosmetics outright, so the absence of a cruelty-free certificate is never treated as evidence that testing occurred. Hospitals, diagnostics and healthcare services carry no animal exposure of this kind and sit in the Ahimsa band.

Section 04

How We Assign a Band

01

We research the business, not the industry

The prospectus or DRHP, annual reports and exchange filings, the company's own product pages, its subsidiaries, its raw materials and, where disclosed, its revenue mix.

02

We weigh the evidence in a fixed order

Regulatory filings and the prospectus carry the most weight, then audited disclosures and official policies. Marketing material carries the least, and an unverified allegation carries none.

03

Missing information never produces a red label

If an animal link is plausible but unproven, the company sits in the middle band. We do not penalise a company for what it has not disclosed.

04

A person makes the final call

Every published band is confirmed by an editor, and each one records the specific reason it was assigned. Where a business cannot be established at all, we show no label rather than guess.

Wherever a badge appears on the site, hovering over it shows the reason that band was assigned, and clicking it brings you back here.

Section 05

Independence

The IPO Guru Ahimsa Framework is our own. We write it, we maintain it, and we refine it as we learn — the rules on this page are the whole of it.

A band shown here may therefore differ from any other screen, index or rating covering the same company, and any error in a label here is ours alone.

No affiliation

IPO Guru is not affiliated with, endorsed by, or acting on behalf of any ethical-investment organisation, foundation or index provider. We do not reproduce any third-party index or its constituent list, and inclusion in or exclusion from any such index is not implied by anything shown here.

Section 06

What This Is Not

These labels describe what a business does. IPO Guru is not a SEBI registered investment advisor or research analyst, and an Ahimsa band is none of the following.

A recommendation to apply, buy, hold or sell
A rating of financial merit or quality
A judgement on governance or management
An audit, certification or accreditation
A view on whether an issue is worth applying to
A statement that a company has broken any law

See our full disclaimer for how we handle all content on this site.

Think a label is wrong?

We would rather be corrected than be wrong. If you represent a company and believe its classification does not reflect its business — or if you are a reader who has spotted an error — tell us and we will review it.

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