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FirstCry IPO

FirstCry IPO — date, price band, lot size & details 2024

FirstCry listed on 13 Aug 2024 at ₹651, 40% above the ₹465 issue price.

Brainbees Solutions runs FirstCry, India's largest multi-channel retailing platform for mothers', babies' and kids' products, plus own brands and stores. Its total income was Rs 6,575.08 crore in FY2024.

Stock price

FirstCry is listed — here is the live share price.

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Abhishek Vohera, Founder of IPO Guru Researched & reviewed by Abhishek Vohera, Founder, IPO Guru Last updated Figures sourced from the RHP, BSE & NSE

Timetable

Key dates from opening to listing. Today is 11 November.

Key dates Listed
  1. Open 06 Aug 2024
  2. Close 08 Aug 2024
  3. Allotment 09 Aug 2024
  4. Refund/credit 12 Aug 2024
  5. Listing 13 Aug 2024

Issue summary

The terms of the offer, as filed.

IPO Dates 6 to 8 Aug, 2024
Price Band ₹440 – ₹465
Face Value ₹2
Lot Size 32 Shares
Issue Size ₹4193.73 Cr
Sale Type Fresh capital cum OFS
Listing On BSE, NSE
Employee Discount Rs 44.00 per share
Registrar MUFG Intime India Private Limited
Min Investment ₹ 14,880
Reservation
QIB 75%
NII 15%
Retail 10%
Employee 0.08%

Share of the offer set aside for each investor category, as stated in the offer document.

What will it cost me?

Bidding is in multiples of 32 shares at the ₹465 cut-off. Drag to size your application.

shares
1 lot lots
If it lists at today's grey market premium of ₹95
on
Grey market premium is an unofficial, unregulated indicator. It is not a forecast.
Application Lots Shares Amount
Retail (min) 1 32 ₹14,880
Retail (max) 13 416 ₹1,93,440
S-HNI (min) 14 448 ₹2,08,320
S-HNI (max) 67 2,144 ₹9,96,960
B-HNI (min) 68 2,176 ₹10,11,840

Strengths & risks

Drawn from the offer document — the case for and against, side by side.

Strengths · 5

  • 01Total income rose from Rs 2,516.92 crore in FY2022 to Rs 6,575.08 crore in FY2024.
  • 02The loss narrowed from Rs 486.06 crore in FY2023 to Rs 321.51 crore in FY2024.
  • 03It is India's largest multi-channel retailing platform for mothers', babies' and kids' products, for children up to age 12.
  • 04Rs 1,666.19 crore of the issue was fresh capital for stores and expansion.
  • 05Net worth was Rs 3,170.74 crore on 31 March 2024.

Risks · 5

  • 01The company made losses in every year shown, including Rs 321.51 crore in FY2024.
  • 02With losses, the P/E was negative, and the market value at Rs 465 was Rs 24,141.75 crore.
  • 03Rs 2,527.54 crore of the Rs 4,193.73 crore issue was offer for sale.
  • 04Retail is competitive, and lease costs for stores are high, with fresh money set aside for lease payments. Borrowing was Rs 462.72 crore.
  • 05The company has no identifiable promoter, and net worth fell from Rs 3,527.94 crore on 31 March 2022 to Rs 3,170.74 crore on 31 March 2024.

Three years of numbers

All figures in ₹ crore, as reported in the FirstCry offer document.

Total income
6,575.08
2,517
5,731
6,575
31 Mar 202231 Mar 202331 Mar 2024
Profit after tax
-321.51
-79
-486
-322
31 Mar 202231 Mar 202331 Mar 2024
Borrowing vs net worth
462.72 / 3,170.74
31 Mar 202231 Mar 202331 Mar 2024
Borrowing Net worth
Metric 31 Mar 2024 31 Mar 2023 31 Mar 2022
Assets 7,510.38 7,119.83 6,197.16
Total Income 6,575.08 5,731.28 2,516.92
Profit After Tax -321.51 -486.06 -78.69
NET Worth 3,170.74 3,456.26 3,527.94
Total Borrowing 462.72 176.47 90.16

See how this IPO compares — view listing performance of all mainboard IPOs.

Valuation & key ratios

Ratios are for the latest full financial year reported in the FirstCry RHP.

P/E Ratio
-ve
EPS (₹)
-ve
RoNW
-8.65%
NAV (₹)
71.65

Where the money goes

₹1,601.74 Cr of the issue is earmarked to named objects.

Setting up new modern stores under the ‘BabyHug’ brand ₹93.90 Cr
Setting up a warehouse ₹14.20 Cr
Expenditure for lease payments for our existing identified modern stores owned and operated by our Company, in India ₹93.10 Cr
Setting up new modern stores under the FirstCry brand and other home brands of our Company ₹169.00 Cr
Lease payments for our existing identified modern stores owned and controlled by Digital Age in India ₹130.60 Cr
Investment in our Subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA ₹155.60 Cr
Investment in our Subsidiary, Globalbees Brands towards acquisition of additional stake in our step-down Subsidiaries ₹169.00 Cr
Sales and marketing initiatives ₹200.00 Cr
Technology and data science cost including cloud and server hosting related costs ₹57.60 Cr
Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes# ₹518.74 Cr

About the company

Brainbees Solutions Limited was founded in 2010. It runs FirstCry, India's largest multi-channel, multi-brand retailing platform for mothers', babies' and kids' products.

It offers apparel, footwear, baby gear, nursery, diapers, toys and personal care for children up to age 12, from Indian third-party brands, global brands and its own brands such as BabyHug, through online and modern store channels.

In Saudi Arabia it is the largest online-first mothers', babies' and kids' products retail platform. The company has no identifiable promoter.

The IPO was Rs 4,193.73 crore, with Rs 1,666.19 crore of fresh issue and Rs 2,527.54 crore of offer for sale by investors. Fresh money was planned for new FirstCry and BabyHug stores, lease payments, warehouses and overseas expansion in Saudi Arabia.

Interested in this IPO? Check the live subscription status or browse all upcoming mainboard IPOs.

Promoters
No Identifiable Promoter

The bankers & the filings

Who is running the book, and the documents this page is built from.

Book-running lead manager
JM Financial Ltd. View track record →
Book-running lead manager
Avendus Capital View track record →
Book-running lead manager
Kotak Mahindra Capital Company Limited View track record →
Book-running lead manager
Bofa Securities India Limited View track record →
Book-running lead manager
Morgan Stanley India Co. Pvt. Ltd View track record →

Lead Manager Track Record

How the book-running lead managers on this issue have priced their past IPOs, measured on listing day.

JM Financial Ltd.

125 issues handled
Listed in Profit 73.6% 92 of 125 listed
Avg Listing Gain +20.5% across 125 issues
Listed Below Issue 33 of 125 listed

Best listing: Tata Technologies (+140.0%). Weakest: ACME Solar Holdings (-13.1%).

Avendus Capital

8 issues handled
Listed in Profit 87.5% 7 of 8 listed
Avg Listing Gain +7.5% across 8 issues
Listed Below Issue 1 of 8 listed

Best listing: ICICI Prudential AMC (+20.1%). Weakest: Symbiotec Pharmalab (0.0%).

Listed in Profit 75% 69 of 92 listed
Avg Listing Gain +19.5% across 92 issues
Listed Below Issue 23 of 92 listed

Best listing: Premier Energies (+120.0%). Weakest: Rategain Travel Technologies (-15.3%).

Bofa Securities India Limited

25 issues handled
Listed in Profit 72% 18 of 25 listed
Avg Listing Gain +24.2% across 25 issues
Listed Below Issue 7 of 25 listed

Best listing: Tata Technologies (+140.0%). Weakest: SBI Cards (-12.5%).

Listed in Profit 75% 12 of 16 listed
Avg Listing Gain +18.2% across 16 issues
Listed Below Issue 4 of 16 listed

Best listing: Nykaa (+79.4%). Weakest: Paytm (-9.3%).

Listing gain compares the listing-day opening price with the issue price, using the IPOs on IPO Guru that this lead manager has taken to market. A strong record reflects how the banker has priced past issues — it is not a forecast for this one. See every issue they have handled on the lead managers page.

Company contact

Company
Brainbees Solutions
Email

Frequently asked

What is the GMP of FirstCry?

The current Grey Market Premium is ₹95, or 20% over the issue price.

What is the FirstCry IPO price band?

₹440 to ₹465, on a face value of ₹2.

When is the allotment?

The basis of allotment is 9 August 2024, with listing on 13 August 2024.

How do I check allotment status?

On the IPO Guru allotment page or on the registrar's site — MUFG Intime India Private Limited.

FirstCry IPO

Every number here traces back to a filing.

IPO Guru tracks GMP, subscription and allotment for every Mainboard and SME issue. Every number on this page is sourced from the RHP, BSE & NSE.

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Not investment advice. Grey market premium is an unofficial, unregulated indicator and is not a forecast.

GMP
₹95
Subscribed
12.22×
Min bid
₹14,880
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