Affle (India) IPO
Affle (India) IPO — date, price band, lot size & details 2019
Affle (India) listed on 8 Aug 2019 at ₹926, 24.3% above the ₹745 issue price.
Affle (India) is a mobile marketing company with consumer and enterprise platforms that deliver mobile ads and help fight digital ad fraud. Its total income was Rs 249.79 crore in FY2019.
Stock price
Affle (India) is listed — here is the live share price.
Researched & reviewed by
Abhishek Vohera,
Founder, IPO Guru
Last updated
Figures sourced from the RHP, BSE & NSE
Timetable
Key dates from opening to listing. Today is 14 November.
- Open 29 Jul 2019
- Close 31 Jul 2019
- Allotment 05 Aug 2019
- Refund/credit 06 Aug 2019
- Listing 08 Aug 2019
Issue summary
The terms of the offer, as filed.
| IPO Dates | 29 to 31 Jul, 2019 |
|---|---|
| Price Band | ₹740 – ₹745 |
| Face Value | ₹10 |
| Lot Size | 20 Shares |
| Issue Size | ₹459 Cr |
| Sale Type | Fresh capital cum OFS |
| Listing On | BSE, NSE |
| Registrar | KFin Technologies Limited |
| Min Investment | ₹ 14,900 |
Share of the offer set aside for each investor category, as stated in the offer document.
What will it cost me?
Bidding is in multiples of 20 shares at the ₹745 cut-off. Drag to size your application.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 20 | ₹14,900 |
| Retail (max) | 13 | 260 | ₹1,93,700 |
| S-HNI (min) | 14 | 280 | ₹2,08,600 |
| S-HNI (max) | 67 | 1,340 | ₹9,98,300 |
| B-HNI (min) | 68 | 1,360 | ₹10,13,200 |
Strengths & risks
Drawn from the offer document — the case for and against, side by side.
Strengths · 4
- 01Profit after tax was Rs 48.82 crore on total income of Rs 249.79 crore in FY2019.
- 02EBITDA was Rs 70.31 crore in FY2019.
- 03Total borrowing was low at Rs 8.99 crore in FY2019.
- 04Its platform focuses on fighting ad fraud, a growing concern for advertisers; net worth was Rs 72.41 crore.
Risks · 5
- 01Only one year of verified financials, FY2019, is shown.
- 02Digital advertising depends on big platforms and on privacy rules that can change; total assets were Rs 158.27 crore.
- 03Rs 68.94 crore of the issue was for working capital, as ad networks pay with a delay.
- 04Rs 369.00 crore of the Rs 459 crore issue went to selling shareholders.
- 05Promoter holding fell from 92.17% before the issue to 68.4% after it.
The numbers
All figures in ₹ crore, as reported in the Affle (India) offer document.
| Metric | 31 Mar 2019 |
|---|---|
| Assets | 158.27 |
| Total Income | 249.79 |
| Profit After Tax | 48.82 |
| EBITDA | 70.31 |
| NET Worth | 72.41 |
| Reserves and Surplus | 48.12 |
| Total Borrowing | 8.99 |
See how this IPO compares — view listing performance of all mainboard IPOs.
Where the money goes
₹84.22 Cr of the issue is earmarked to named objects.
Affle (India) IPO Anchor Investors
15 anchor investors across 12 fund houses committed ₹206.54 Cr a day before the issue opened.
Anchor investors bid a day before the issue opens and are locked in after allotment, so a book weighted towards domestic mutual funds is generally read as a stronger signal than one filled by short-horizon funds. Browse every anchor investor scheme or fund house we track.
About the company
Its consumer platform is used by advertising agencies of consumer facing companies to deliver mobile ads, while also working to reduce digital ad fraud, respect consumer privacy and improve returns on marketing spend.
It also offers an enterprise platform for businesses.
The IPO was Rs 459 crore, with Rs 90.00 crore of fresh issue and Rs 369.00 crore of offer for sale, at Rs 745, the top of the Rs 740 to Rs 745 band. Most of the fresh money was for working capital.
Interested in this IPO? Check the live subscription status or browse all upcoming mainboard IPOs.
The bankers & the filings
Who is running the book, and the documents this page is built from.
Affle (India) IPO Documents
Read the filings this page is built from.
Lead Manager Track Record
How the book-running lead managers on this issue have priced their past IPOs, measured on listing day.
ICICI Securities
221 issues handledBest listing: Latent View Analytics (+160.0%). Weakest: Bannari Amman Spinning Mills (-25.2%).
Nomura Financial Advisory & Securities (India) Pvt. Ltd
37 issues handledBest listing: Happiest Minds Technologies (+110.8%). Weakest: Shriram Properties (-23.7%).
Listing gain compares the listing-day opening price with the issue price, using the IPOs on IPO Guru that this lead manager has taken to market. A strong record reflects how the banker has priced past issues — it is not a forecast for this one. See every issue they have handled on the lead managers page.
Company contact
Frequently asked
What is the GMP of Affle (India)?
The current Grey Market Premium is ₹205, or 28% over the issue price.
What is the Affle (India) IPO price band?
₹740 to ₹745, on a face value of ₹10.
When is the allotment?
The basis of allotment is 5 August 2019, with listing on 8 August 2019.
How do I check allotment status?
On the IPO Guru allotment page or on the registrar's site — KFin Technologies Limited.
Every number here traces back to a filing.
IPO Guru tracks GMP, subscription and allotment for every Mainboard and SME issue. Every number on this page is sourced from the RHP, BSE & NSE.
Not investment advice. Grey market premium is an unofficial, unregulated indicator and is not a forecast.
